Segmenting - separating a market into sections, Targeting - a group of customers that a business has decided to aim towards, Positioning - putting your product in the minds of the target market, Market Segment - part of a market that contains a group of buyers similar buying habits, Market Map - shows the range of possible positions for two features of a product, Gap in the Market - a place where no business is serving the customer needs  , Unique Selling Point - a factor that differentiates a product from its competitors, Competitive Advantage - a benefit over competitors gained by offering consumers greater value,

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