market trends (para 2), the direction and movement of demand for a product, promotional activity (para 5), using publicity and/or advertising to raise a product profit, raising finance (para 6), obtaining loans, marketing and pricing (para 7), promoting and selling products, points of sale (para 7), the places where items are available, launching products (B), introducing a new item on the market, focus groups (C), people brought together to discuss a particular subject, market research (D), gathering information about consumers' needs and preferences, target audience (D), The group of people to which and advertisement or product is directed, the paying public, the people who actually buy the products, get out (introduction), go to different places and meet people, start out (para 2), begin to do something in life or business, sell out (para 5), there is no more of a product to buy, try out (option C), use something to see if it works, splash out on (option F), spend a lot of money on something, check out (option G), examine to be certain if it is true or suitable.

Exercises 4 and 5 on page 33

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