Headline - Introduces the product name or catches the audience's attention with a memorable persuasive device, Logo - A symbol or other small design adopted by an organisation to identify its products, Images/Graphics - Any visual elements such as photographs, illustrations, images of a product, people (e.g. celebrities), Slogan - A short phrase associated with the product to capture the audience’s attention, Body Copy - The text of a print ad that explains the product in more detail. Body copy is any words/text that does not include the headline, logo, or slogan, Colour - Strongly tied to our emotions. These each carry different meanings that are used to persuade us, Scale - Often used to indicate the importance of something, Positioning  - The placement of images/objects in the print ad in relation to each other,

BILSH+ SCP (Scale, Colour, Perspective)

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