Associationist, Group of theories relating to connecting stimulus & Response, Reinforcement, The process that increases the probability of a behaviour occurring, Punishment, Giving a stimulus to prevent a response occurring, Inisght Learning, Problem solving involving memory. Previous experiences help to solve new problems, Social Learning, Personality and associated behaviours are determined by the situation or social environment, Significant Others, People who we often call role models, Cueing, Identifying important cues or stimuli, Attention, Focusing on the demonstration and the important cues, Retention, Remembering the model that is presented, Motor Reproduction, Observer must be physically able to imitate the skill, Motivation, The performer has to want to do it. Extrinsic sources may be required, Stimulus-Response, Human behaviour is learnt. We react in a certain way to a given stimulus, Positive Reinforcement, Stimulus is given when the desired response occurs, Negative Reinforcement, Stimulus is withdrawn when the desired response occurs, Thorndike's Laws, Theory based on strengthening the S-R Bond

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