1) Gina plans to buy a box of crayons for her brother. He tells her to buy the crayons that come in the yellow and green box. Why does he tell Gina about the box? a) so she will recognize the brand he wants b) so she will buy the box with the most crayons 2) Which persuasion tactic used in advertising does the idea of “Everybody’s doing it” apply to? a) bandwagon b) repetition 3) Which way of advertising allows advertisers to best control who they are advertising to? a) radio b) direct mail 4) Why is it important to be familiar with persuasive advertising tactics? a) It helps you evaluate the truthfulness of an ad. b) It helps you decide whether digital ads are better than other ads. 5) Jim sees an ad for a free ink cartridge, while supplies last, with the purchase of a printer. By the time Jim gets to the store, the limited supply of ink cartridges is gone. The salesperson offers to sell Jim a cartridge with the purchase of a printer. Which tactic is the store employing? a) bait-and-switch b) celebrity spokesperson 6) How does hype advertising affect consumers’ emotions? a) It makes consumers think that being funny will help them get attention. b) It makes consumers think that a product is so fantastic that it will make their lives better. 7) Choose 2 Answers: Which effects might ad repetition have on consumers? Select all that apply. a) It might make them think the brand must be a good value. b) It might help them remember a product when they make purchases. c) It might make them think that the product is better tested than others. 8) As part of a social media site, consumers see a muscular young man with the headline Josh started eating two servings of mighty sprouts everyday for two weeks, and you won’t believe his incredible results. Click to see what they are. Which advertising technique does this ad most likely represent? a) direct mail b) clickbait 9) How might the words scientifically proven to be better than any other product in an advertisement affect consumers? a) They might be willing to pay more for the product since its claims are proven. b) They might think that buying the product will provide them with better opportunities.

Unit 10 Lesson 2 Advertising Techniques

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