What is one negative to non-personal selling? - You don’t know how the customer is reacting, What is puffery? - Legal, over exaggeration of a product, The Federal Trade Commission was given the power to regulate deceptive and illegal advertising in what year? - 1938, Identify the weasel word in the following sentence: “Some studies seem to suggest that eating the major ingredient in our cereal may have an effect on certain kinds of cancer.” - Major ingredient, When there appears to be a comparative, but you’re not sure what to, this is a what? - Dangling Comparative, Red is often associated with - Increasing blood pressure and promoting hunger, If you’re selling a vacuum cleaner, when is the best time of the year to advertise? - Spring, This type of advertisement isn’t necessarily persuading you to buy a product, but informing you of something. - Public Service Announcement, The driving forces behind this type of advertising is creative ideas and innovation, not a large budget. - Guerilla Advertisement, Any type of advertisement you find on the internet is - Online Advertisement, Any type of advertisement you find on a phone, Kindle, Nook, iPad, etc. is - Mobile Advertisement, In the very beginning, advertisements promoted what? - Locations of services, This color is very rare in nature, so some people consider it artificial - Purple, What is considered relevant information to include in an advertisement? - Location, website, hours, phone number, etc., When every person in a movie is driving a Ford car, this is a good example of what? - Product Placement, What are three forms of print advertisement? - Flyers, magazines, newspapers, “Listen to me, I’ll keep you alive” - Self Preservation, “Listen to me, you’ll have more fun” - Personal Enjoyment, “Listen to me, I’ll make you rich” - Greed, “Listen to me, I’ll help you improve things” - Constructivness, Requires a social group - Self Esteem, An appeal to be part of a group - Bandwagon, Associates a feeling with a product - Transfer, Appeals to regular people - Plain Folk, Uses appealing words and images - Glittering Generalities, A famous person recommending a product - Testimonial, Making a product appear better than it is - Card Stacking, Trash talking a competitor - Name Calling, Use to evoke pleasant, cheerful thoughts - Yellow, Slows human metabolism and calms - Blue, Promotes safety, cleanliness and freshness - Green, Associated with light, goodness and purity - White, Associated with power, elegance, and mystery - Black, Associated with royalty and promotes wealth. - Purple, Increases oxygen to the brain, often used with children toys - Orange, “Probably the best beer in town” - Dry Understatement, Do you Yahoo? - Rhyme, Intel Inside - Alliteration, Redbull gives you wings - Metaphor, Motel 6: We’ll leave the light on for you - Personal Pledge, Yellow Pages: Let your fingers do the walking - Creative Imagery, Every kiss begins with Kay - Play on words, Dirty mouth? Clean it up with Orbitz! - Humor,
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Advertising Review
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