Logos - Focus is on the message, Pathos - Focus is on the audience, Ethos - Focus is on the speaker, Expert Opinion - An opinion that has been studied or researched, Hard Evidence - Evidence based on logical conclusions., Anecdote/Narration - Tells a descriptive story from a certain point of view, Imagery - Exaggerates the story with punctuation or bold, Cause and Effect - If this happens then this will happen, Repetition - Trying to persuade someone by repeating a phrase, Comparison/Contrast - What things have in common/uncommon, Rhetorical Question - Ask a question that makes you think about the concept., Counterargument - arguing directly against the counterargument by providing evidence. Refute means to prove wrong., Refutation - Recognizing the opposing side’s arguments,

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