Market Segmentation: Differentiation , Positioning, Products - Goods and Services : Branding, Packaging, Promotion: Advertising , Personal Selling, Relationship Marketing, Sales Promotions, Publicity, Public Relations , Communications Process. - Opinion Leaders. & Work of Mouth, Price: Cost (method), Market (method), Competition bases (method), Skimming (strategy) , Penetration (strategy), Loss Leaders (strategy) , Price Points (strategy), Price/Quality Interaction , Place (Distribution): Distribution channel , Channel Choice - Intensive, Selective and Exclusive, Physical Distribution - Transport, warehousing and Inventory, People, Process and Physical Evidence (FOR SERVICES): People, Process, Physical Evidence , Global Marketing: Global Branding, Standardisation, Customisation, Global Pricing, Competitive Positioning,
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Marketing Strategies
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