Opinion - A personal viewpoint e.g. the shop sells the best fruit and vegetables in town., Triplet/ Rule of three - Three points to support an argument next to each other e.g. exciting, challenging and fun., Emotive language - Words that make a reader feel a particular emotion e.g. heart-breaking experience., Statistics - Factual or numerical data e.g. 85% of the population own a smartphone, Rhetorical question - A question that doesn’t need an answer, to make a point e.g. Who wouldn't want to be a millionaire?, Imperatives (commands) - Verbs to instruct or command the reader e.g. Read on to find out., Repetition  - Words or phrases repeated for impact e.g. It is very, very important to change your password often., Direct address - When a writer uses the second person pronoun ‘you’ or ‘your’ to make it feel like they’re talking to the reader personally., Hyperbole/exaggeration  - Exaggerated or extreme language e.g. It’s the best thing you’ll ever do., Fact - A statement that can be proven, verified or checked.,

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