prime time - the time at which a radio or television audience is expected to be at its highest, commercial break - the period between TV programmes when adverts are shown, product placement - when brands pay for their products to appear in TV shows or films, in-your-face - something that is shocking, forceful, aggressive, annoying, and is difficult to avoid or ignore, word of mouth - information that is passed orally from person to person in an informal manner, information that is transmitted without being written down, pop-up ad - a new window which opens in the browser when a particular webpage is visited that displays an advert,

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