prime time, the time at which a radio or television audience is expected to be at its highest, commercial break, the period between TV programmes when adverts are shown, product placement, when brands pay for their products to appear in TV shows or films, in-your-face, something that is shocking, forceful, aggressive, annoying, and is difficult to avoid or ignore, word of mouth, information that is passed orally from person to person in an informal manner, information that is transmitted without being written down, pop-up ad, a new window which opens in the browser when a particular webpage is visited that displays an advert

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