SEO - Search Engine Optimisation - the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website's position in search results pages., SERP - Search Engine Results Page - the page that a search engine returns after a user submits a search query., SEM - Search Engine Marketing - the practice of marketing a business using paid advertisements that appear on search engine results pages, CTA - Call to Action, Social Media Etiquette - the guidelines that companies and individuals use to preserve their reputation online., Branding - the process of creating a distinct identity for a business in the mind of your target audience and consumers, Terms of Use - the rules and requirements for the use of a product or service., Reach - the total number of people who see your content., Impressions - the number of times your content is displayed, no matter if it was clicked or not, Conversion - takes place when a user does what you want them to do., Moderation - the process of monitoring and moderating content on online platforms such as social media sites, Hashtags - Help categorise content , Direct Competitors  - Sell the same/similar products and have the same revenue goal, Indirect Competitors  - may sell the same or similar products and services as your business, but it may not be the primary revenue source or not the main focus of the business however it satisfies the same customer needs, Replacement competitors - offer services or products which are different or similar to yours but that fill the same niche or solve the same problem as yours, Competitor - other businesses who can offer the same or similar goods and services to your customers., Alt text  - describes the appearance or function of an image on a page., CMS - Content Management System, White Hat SEO - The good kind that plays by the rules and follows Google’s guidelines., Black Hat SEO - refers to SEO strategies that equate to cheating or hacking Google’s terms in order to boost a website’s ranking, Short Tail Keywords - 1-3 words, Long Tail Keywords - specific keywords that are usually three words or longer., Backlinks - an incoming hyperlink from one web page to another website.,

Digital Marketing

by
Embed

Leaderboard

Visual style

Options

Switch template

Continue editing: ?