Website: hyperlink, scroll bar, web address, menu, Email: Greeting, attachments, sign off, subject heading bar, Newspaper articles: columns , headline, photos & captions, by-line, Advertisments: eye-catching images, slogans, bright colours, imperatives, Formal letter: senders address, recipient's address, Formal salutation (dear Sir/Madam), formal closing (yours sincerely/faithfully,

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