Rhetorical question - A feature to get the audience thinking and doesn't need to be answered , Exclamation - A sudden cry or remark expressing surprise, strong emotion, or pain, Positive emotive language  - Language that evokes happy feelings, Negative emotive language  - Language that evokes unhappy feelings , Direct address - Talking to the reader to create a relationship , Power of three - Things listed in threes, Opinion - A view or judgement formed about something, not necessarily based on fact or knowledge, Facts - A thing that is known or proved to be true,

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