how simple it is to operate - how easy it to use, you can carry it around easily - that it's portable, the product selection on offer can be developed - how it can expand into a wider range of products, it's not expensive - how affordable it is, you'll be able to buy it in different countries - the possibility of selling it abroad, it's an answer to several issues - how it solves a number of problems, people use top-class products to make it - the quality of the materials used in its production, how it looks - its appearance,

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