Poor Market Conditions - The company is at risk. They could lose money and have pressure put on them when they have to make redundancies or wage cuts. Many businesses will fail as an affect of this., Competition  - Companies under pressure from this will make price cuts and also offer a special experience or product uniqueness to come out on top., Household Income - It is invaluable to forecast the rate of this. It can either be positive or negative for businesses., Changes in Interest Raits - It affects consumer demand, especially goods bought on credit, such as houses and cars., Demographic Factors - This looks at the make up of the population. It uses age, gender and ethnicity to help decide how products are marketed and make sure it's reaching the right people., Environmental Issues - A company will have to make a decision on what their morals are and what their social responsibilities are. This is mainly based on the world around us.,

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