1) What are the advantages of primary research? a) up-to-date b) confidential c) expensive d) time-consuming e) specific to the organisation f) limited information 2) What are the advantages of questionnaires? a) can be completed by hand or electronically b) can improve and develop services and products c) response rate can be low d) cheap to organise and distribute e) incentive is needed to encourage response 3) What are the advantages of surveys? a) inexpensive way to collect data b) completed in customers own time c) easy to analyse with quick results d) quantitative and qualitative data e) customers may not be honest 4) What are the advantages of visits and observations? a) observe employees and customers b) obtain first hand information c) cost of travelling in person d) time to visit personally e) open to interpretation by the observer f) gives a snapshot of a situation 5) What are the advantages of interviews and conversations? a) interviews can be more expensive than questionnaires b) people needed to do the interview c) detailed insights into customers thoughts d) valuable information gained by listening e) can interpret facial expressions and body language f) a chat with a customer is inexpensive 6) What are the advantages of a focus group? a) discussion is always about the topic b) obtain in-depth responses c) more than one respondent involved d) cost involved with running focus group e) some people simply agree with others f) time involved in holding focus group

Advantages of primary research

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