Own market research: understand your existing customers, design products to meet their needs, experimental culture, eg: Booking.com, National statistics: eg: Office for National Statistics, VisitBritain collect and produce statistics, gives info on visitor numbers and spending, produce reliable, professional and ethical statistics, Published information from competitors: T&T organisations must produce annual financial reports, annual reports are also produced, eg: Jet2 publishes annual reports, help the company and the public to make decisions, Info from public organisations and trade associations: funded by local or national government, information to educate or inform people, eg: tourist boards and Government departments, produces statistics on monthly visits to galleries and museums, trade associations, including ABTA give similar info,

Identifying tourism trends

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