Own market research, understand your existing customers, design products to meet their needs, experimental culture, eg: Booking.com, National statistics, eg: Office for National Statistics, VisitBritain collect and produce statistics, gives info on visitor numbers and spending, produce reliable, professional and ethical statistics, Published information from competitors, T&T organisations must produce annual financial reports, annual reports are also produced, eg: Jet2 publishes annual reports, help the company and the public to make decisions, Info from public organisations and trade associations, funded by local or national government, information to educate or inform people, eg: tourist boards and Government departments, produces statistics on monthly visits to galleries and museums, trade associations, including ABTA give similar info.
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Identifying tourism trends
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Ahughes2
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