Testimonial Technique : It creates persuasive messaging that resonates with the target audience., is a strategy that utilizes customer recommendations to promote products or services., When some respected celebrity (or alternatively someone generally hated) claims that an idea or product is good (or bad), Bandwagon Technique : is used when the speaker tries to convince us to accept their point of view or else we will miss out on something really good., Examples: “Don't miss out on the latest trend!” “Get your hands on the hottest fashion item now!”, Elections: People are more likely to vote for the candidate they think is winning., Plain Folk Technique: Example: When a story is told about a family or people that are “just like you”., is a strategy that is used to convince the audience that the spokesperson is from humble origins, someone they can trust and who has their interests at heart., one in which the speaker presents themselves as an average Joe — a common person who can understand and empathize with a listener's concerns.,

Advertising Technique

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