Ethos: purpose is to build trust and establish credibility and authority with the audience, speaker conveys to the audience that they are qualified to comment on the issue, speaker communicates their authority by using credible sources, speaker might mention their credentials, personal experience with an issue, or professional credentials, Pathos: purposely evokes emotion to persuade a listener, speaker uses deliberate word choices such as emotionally loaded language, purpose is to establish a human bond with the audience, use vivid examples, stories, and examples that evoke emotion, Logos: speaker appeals to the audience's intellect or sense of reason, speaker makes clear and logical connections between ideas, the purpose is to build a logical argument, support claims without any holes in an argument, includes life examples, quotes from authorities, facts or statistics to build trust,

Rhetorical Persuasion - matching

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