Ethos, Credibility and ethics, Pathos, Evoking an emotion, Logos, Logic, Statistic and facts, Call to action, An instruction of what to do next, Metalanguage, Language that is used to talk about language, Target Audience, Who the ad is aimed at, Alliteration, Repetition of the same first sound of a word, Claim, Statement of how the product will provide benifit, Endorsement, A recommendation from someone like a celebrity or expert, Hype, Exaggerated description, Repetition, Repeating a message or idea, Sense appeal, Appeals to senses, sight, touch, taste, sound and smell, Rhetorical question, A question that is asked to provoke thought, Analysis, To try to understand why people made the ad that way, Slogan, A short memorable phrase, Heading, The title, captures your attention, Copy Text, The main body of text, key message, Subheading, The most important information under the heading., Logo, Easily recognisable brand image, Image, Photograph, drawing, animation

Media Analysis Keywords

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