Imperative verb, Bossy verb Don’t miss out! Buy this today!, alliteration, Makes slogans easier to remember, Logo, An image that represents a product, Slogan, A short, catchy phrase that represents a product, Fact, Something that can be proven: contains 50% protein, Claim/opinion, Can’t be proven: Better than all the rest, Special offer, A discount/free gift etc which will persuade you to buy

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