It has become a lot ____ common for consumers to look for reviews when making decisions on what to buy. It helps them find out what other people think of a restaurant or an item they've bought. According to a survey, consumers think that customers reviews are 12 times ____ the manufacturer's product description. The growing influence of online reviews means that businesses have to work hard to provide the ____ products to stay competitive. Online comparison sites also make it ____ before for customers to compare prices. They can quickly find out if a business is charging them ____ others for a product or service

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