a new window that appear unexpectedly on a computer screen, pop-up, a very large board on which advertisements are shown beside a road, hoarding, the people a company expects will buy a particular product, target audiance, a famous person appearing in an ad saying they use a like a product, celebrity endorcement, a short, easily remembered phrase, especially one used to advertise something, slogan, when people buy the same peoduct from the same company, brand loyalty

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