1) Do you think games or prizes are a better way to advertise products than emotional campaigns? Why or why not? 2) What are the advantages of offering prizes, like the Playworld playground campaign, in an advertising strategy? 3) In your opinion, is it important for companies to create advertisements that appeal to people of different ages and cultures? Why? 4) Which type of advertising strategy mentioned in the text do you think is most effective? Why? 5) How do you think social media has changed the way companies connect with their audiences? 6) If you had to create a viral marketing campaign, what idea or strategy would you use to make it successful?

Perspectives 3. Unit 2B. Worbook. Based on Track 15. Speaking about successful product advertisement

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