1) Companies can make more money through advertising now than they could fifty years ago. a) not given b) true c) false 2) A company has to understand why people share on social media in order to make a successful advertisement. a) not given b) true c) false 3) An advertisement that gets an emotional reaction from consumers is less likely to be a success. a) not given b) true c) false 4) The Dove advertisement was successful because women felt emotionally connected to its message. a) not given b) true c) false 5) Prizes are more effective than games at getting consumers to share an advertisement. a) not given b) true c) false

Perspectives 3. Unit 2B. Workbook. Exercise 4, p. 18. Based on the "Going Viral" text

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