Endorsement, A photo shows professional basketball player LeBron James wearing a certain brand of shoes., Bandwagon, Don’t let your child be the only one in her class without this toy!, Glittering generalities, Advertisers use positive but “empty” words that make the product sound great but don’t make any specific claims backed by fact., Plain folks, A magazine ad features a funny picture of a frazzled dad chasing his twin sons, Snob Appeal, A woman dressed in an evening gown and fur coat takes a certain kind of vitamins, Facts & figures, A toothpaste commercial says that 4 out of 5 dentists surveyed recommend their brand.

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