Marketing, Finding out the needs of consumers and demonstrating how a business fulfils those needs so that its sales increase., Market research, The collection of data on customer habits to help decision-making in marketing., Target market, A group of customers to whom a business aims to sell its products. The target market may be other businesses as well as consumers., Primary research, Data that is collected first hand, often in the form of questionnaires, interviews and focus groups. Sometimes referred to as ‘field’ research., Secondary research, The collection of data using research and information provided by others, such as magazines, journals and the internet. Often called desk research., Qualitative data, Data based on the opinions of those being asked., Quantitative data, Data collected that is based on facts or numbers; it is usually easier to analyse than qualitative data.

2.1 & 2.2 Marketing

by
Print
Embed

Leaderboard

Visual style

Options

Switch template

Continue editing: ?