Shareholders, Looking for sustainable healthy dividends and a rising share price., Competitors, Looking to see what the company is doing so they can possibly copy tactics and ensure they stay ahead., Customers, Wanting to buy treats or refreshments that provide them with quality, taste and value, Suppliers, Looking to Cadbury Schweppes to get providing them with business on profitable terms for both parties., Employees, Looking to the company to provide them with good conditions and terms of employment. Plus opportunities for career development., Local community, Wanting the company to act in a socially responsible manner that does not harm the local environment, trades ethically and protects jobs and human rights

1.5 Stakeholders & their interests

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