The product life cycle is divided into ____ parts and shows the ____ of a product measured against ____. The first stage is called ____ and is where the product is new. Advertising is often ____ at this stage to make sure that customers are aware of the product. The next stage is ____, where the product is becoming well-known. When the product reaches ____, sales are at their highest, though sales growth is ____. The final stage is ____, where the sales are falling and a business might be thinking of introducing a ____ product.

2.4 Product Life Cycle

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