persuade, to convince, evoke, to call or bring to mind, logic, good or correct reasoning, appeal, to have a positive response, credibility, the state of being believed or trusted, establish, to bring into existence (over time), sincerity, the state of being real or honest, hook, something that catches one's attention (figuratively), rhetoric, the art of persuasion, Aristotle, a Greek philosopher, logos, a rhetorical device that appeals to logic and statistics, ethos, a rhetorical device that appeals to expertise and/or trustworthiness, pathos, a rhetorical device that is the path to the audience's emotions

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