A business will ____ its products so that those products have a strong ____ This makes the product more ____ to customers and making it stand out from ____. Well known products often have memorable branding. Branding uses and promotes ____, slogans and unique design. The image of the brand is all important and this image is created through ____. Brands ____ a lot of money to build up. Branding is often associated with delivering a ____ quality product. This can relate to premium or in some cases luxury items. For example Rolls Royce or ____ are brands that are presented as luxurious and therefore expensive to buy. Branding can also be used to ____ cheaper products or budget services. A customer paying for an ____ hotel room will still expect a certain level of comfort and cleanliness from a ____ budget brand but won’t expect the same level of service or comfort found in a branded luxury hotel. A successful brand may be ____ by other businesses. For example Businesses also promote their '____ brand' versus a 'known brand.' Eg some supermarket colas use red packaging to imitate the market leader.

Branding- Nat 5

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