target audience - a group of people a company wants to sell to, junk mail - unwanted promotional mail, landing page - a website designed to promote a product , prime time - time when most people watch TV, niche - area for a very specific product, commercial - TV or radio advertisement, call to action - a stimulus to do something, brand awareness - how well people know the company, celebrity endorsement - advertising which uses a famous person, mass media - TV, radio and newspapers together, logo - a symbol of a brand, consumer - a person who buys something, classified ads - small text advertisements, to cold call - to call people trying to sell something, commercial break - a pause during a TV show or video during which ads are broadcasted, to place an advert - to put out information about a product, slogan - a short phrase that makes a product memorable, word of mouth - recommendations people share with each other,

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