Survival - Abdul has just opened a coffee shop in a small town where there are already four other coffee shops. He needs to establish the business in this competitive market by gaining sufficient customers to help it to stay in business in the longer term., Profit - E.ON, the energy company, has raised its prices even though costs have not risen., Growth - American business, Post Holdings, has bought the Weetabix brand from owners, China Bright Food., Providing a service - The Co-Operative supermarket chain aims to act responsibly and respectfully to its customers.,

1.4 Aims and Objectives (Match-Up)

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