1) This uses ordinary people to convince target audience that a particular product is beneficial to them. a) plain folks b) testimonial c) fear 2) This uses celebrities, experts. or satisfied customers to make target audience believe a certain statement to buy something. a) plain folks b) testimonial c) fear 3) This takes advantage of individual's desire to the "in" crown. a) plain folks b) testimonial c) bandwagon 4) This uses funny words and images to attract audience. a) plain folks b) humor c) bandwagon 5) This takes advantage of people's desire to stand out from the crowd. It uses images of things and people in luxurious settings and words that talks about luxury and pampering.   a) snob b) humor c) bandwagon 6) This uses people's fear to motivate them to purchase the product. The technique often indicates that not buying the product being advertised results in negative consequences.   a) fear b) humor c) bandwagon 7) This uses nice and appealing words and images to make the target audience think positively about a particular product. a) fear b) humor c) glittering generality

PROPAGANDA TECHNIQUES in ADVERTISING

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