1) To analyze user growth by country, you should compare data from: (2 points) a) The current 2 months with the previous 2 months b) This year with the previous year c) The most recent week with the prior week d) One day with the previous day 2) In GA4, to view data about the city with the highest traffic, which section should you go to? (1 point) a) Reports → User Behavior → Landing Page b) Reports → Users → User Attributes → Demographics Details → City c) Reports → Conversions → Revenue by Product d) Reports → Traffic Source → Default Channel 3) In the Demographics report, what does the “City” metric in GA4 represent? (1 point) a) The city with the highest sales b) The city from which users are accessing your website c) The city where Google’s servers are located d) The city with the most purchased products 4) After identifying countries with strong user growth, what is the most suitable marketing action? (2 points) a) Increase advertising in those countries b) Reduce ad budget in the United States c) Delete old data to refresh reports d) Apply global discounts everywhere 5) When analyzing data by city in GA4, which action helps identify local market expansion potential? (1point) a) Compare new users and sessions across different cities b) Check total events regardless of location c) Only view revenue by product d) View total visits from all countries 6) When GA4 data shows users from multiple new countries are increasing, what should be done first? (2 points) a) Translate the website into local languages and check page load speed b) Stop advertising in the U.S. to save budget c) Focus ads only on one rapidly growing country d) Remove users from low-growth countries 7) Suppose GA4 shows: Canada traffic ↑ 40%, India traffic ↑ 25%, Japan traffic ↑ 10%, U.S. traffic ↓ 5%. What is the best action to leverage this trend? (3 points) a) Decrease ad investment in Canada and India to save costs b) Increase localized advertising, adapt content, and test promotions in growing countries c) Focus the entire marketing budget on the U.S. market d) Pause all international ads to stabilize data 8) To identify the top 3 cities with the highest traffic, which GA4 metric should you look at? (1point) a) Views b) Sessions c) Users d) Events

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