Consequentalism, What is right and wrong is determined by what consequences will result from a decision., Deontology, Follow set rules, do your duty/obligation regardless of pros/cons, Utilitarianism, What is deemed “right” and “wrong” is determined by what provides the most benefit to the most amount of people, Aldo Leopold, Father of Ecology, credited with Land Ethic, and Author of Sand County Almanac, Think Like A Mountain, The Land Ethic, Extension of moral consideration to include all parts of the Earth (biota, waters, soils, etc.), Preservation, Protecting an environmental in its pristine state. Attempts to prevent human exploitation, commercial activity and/or damage., Conservation, Seeks the responsible and sustainable use of natural resources. Anthropocentric, Think Like A Mountain, Emphasized long-term (geologic) thinking, and thinking how one action impacts entire ecological system, Anthropocentrism, Human-centered perspective. The environment is natural resources for humans, Non-Anthropocentrism, Humans are members within the larger ecological system, , Polarization, Division into two sharply contrasting groups or sets of opinions/beliefs., Issue Framing, Presenting an idea in a way that will garner support, emphasizing certain aspects that will resonate with target audience..

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