1. What are the main objectives of an advertising campaign for a new consumer product?, 2. How do you identify the target audience for an advertisement?, 3. Give three examples of advertising channels and explain one advantage and one disadvantage of each., 4. How can a company measure the success of an advertising campaign?, 5. Describe how branding and advertising work together to build customer loyalty., 7. Compare emotional advertising with rational (informative) advertising. When is each approach more effective?, 8. How would you set an advertising budget for a small business launching in a local market?, 9. Choose a recent advertisement you have seen. Analyze its message, visuals, and likely target market., 1. What are the main differences between traditional retail and e-commerce?, 2. How important is website usability for e-commerce success? Give three improvements that increase usability., 6. Describe the advantages and challenges of selling on third-party marketplaces (e.g., Amazon) versus using your own website., 7. What is omnichannel retailing, and why is it important for customer experience?, 9. Which KPIs would you track to evaluate an online store’s performance? Explain why each matters..

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