Premium Pricing: A jewellery store sells a limited-edition diamond bracelet for €2,500 because the high price makes it appear exclusive and luxurious., A designer handbag company charges €400 for a basic bag - no special features - just because the brand name is popular., A luxury car company sells a limited-edition car for €120,000 to emphasise status and exclusivity., A high-end restaurant charges €60 for a steak simply because the restaurant has a prestigious reputation., Price Skimming: A new gaming console is released at a very high price because some customers want to be the first to have the latest technology. After a few months, the price is lowered, A tech company releases a new smart watch at €900. They know only early adopters will pay that much, so they plan to reduce the price after a few months., A new smart fridge is released at €2,000. After competitors release cheaper versions, the price drops to €1,300, A sports equipment company releases a cutting-edge electric bike at a very high price for early adopters. Six months later, the price drops., Amazon Prime charges €19.99 to watch a brand-new film on release week, then reduces the price to €6.99 a month later., Profit Maximisation: A concert promoter charges extremely high ticket prices to make as much money as possible before the event sells out, A theme park charges double the normal entry price during a holiday weekend when demand is extremely high., A football club increases ticket prices for a final match because they know fans will pay any price to attend., An online seller increases the price of school exam past papers the night before the exam, when students are desperate., A taxi company doubles its prices during a storm because demand is high and people urgently need transport.,

PRICE - HIGH

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