Morphological Analysis, is a structured way of generating ideas. It is a visual method of seeking possible design solutions using a table. ​, Each column within the table is related to different aspects design, for example aesthetics, materials, functions, etc., Each column is populated with attributes of each aspect, for example – wood, metal, plastic. ​, One option from each list is chosen and then a concept is developed, meeting the set criteria, Brainstorming, group activity where a range of people from different backgrounds or with different areas of expertise discuss possibilities for new ideas. ​, One person leads the event and will start the group of by suggesting a theme and suggest a time frame, members of the group will suggest ideas for bathroom products or improvements to existing products which will be written down/sketched, All ideas are considered. There is no such thing as a bad idea and group members are encouraged to say anything that comes into their head. The most promising idea is taken forward for development..

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