1) What does a market-led business do first? a) Launch a product, then gather customer feedback b) Find out what customers want through market research c) Copy what competitors are selling d) Reduce prices to increase sales 2) Market-led businesses are usually found in industries that are… a) High tech with little competition b) Stable and unchanging c) Competitive and fast-moving d) Regulated by the government 3) Which statement best describes a product-led business? a) It develops products based on customer surveys b) It relies on customer focus groups before production c) It changes products regularly based on trends d) It produces a product first and then markets it heavily 4) Why do product-led businesses carry out little market research before production? a) They focus on research and development of the product instead b) They cannot afford research c) Customers already know what they want d) They only produce low-value products 5) Which pair of companies is most likely to operate as product-led? a) Tesco and Aldi b) Apple and Tesla c) Superdrug and Boots d) H&M and Zara 6) What is routine/habitual consumer behaviour? a) Buying only when prices drop b) Buying a product on impulse c) Buying a product after lots of comparison d) Buying the same product regularly with little thought 7) Which product is MOST likely to be bought using routine behaviour? a) A laptop b) A car c) Washing powder d) A mobile phone 8) Why can promotions like BOGOF influence routine purchases? a) Customers enjoy the layout of the shop b) They make products look more expensive c) They reduce time spent shopping d) They offer extra value, encouraging the customer to switch brands 9) Informed consumer behaviour happens when the customer… a) Takes time to compare products and research options b) Buys instantly without thinking c) Repeats the same purchase each week d) Chooses the cheapest product automatically 10) Which action by a business is MOST likely to encourage an impulse purchase? a) Advertising a new car model b) Sending customers a detailed comparison chart c) Displaying chocolate bars beside the checkout d) Offering a long-term warranty

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