Be under no illusion — most pop stars today are products of marketing, not talent., When the truth about how many songs are written by ghostwriters came to light, many fans felt betrayed., Modern pop music almost never fires the imagination; it’s created to be safe, predictable, and profitable., The fact that people like songs just because they hear them everywhere is depressing food for thought., AI-generated music may soon show more startling originality than human artists., The only reason some modern hits hold your attention is because they’re engineered to be addictive, not artistic., Streaming-era songwriting leaves a lot to be desired — artists focus on going viral, not making real music., I was hit with the realisation that most chart hits today sound like they were made by the same producer — because they were., Songs designed for TikTok rarely make a lasting impression; they disappear as fast as they trend., Auto-tune didn’t just mark the start of a new era — it destroyed real singing for an entire generation., Sometimes a song is put on the shortlist not because it’s good, but because the label spent millions promoting the artist., We may reach a tipping point where fans reject manufactured pop completely and demand real musicianship again., People think highly of celebrity performers, but don’t even know the names of the songwriters who do all the work., There is a downward trend in creativity, as labels prefer formulaic, guaranteed-profit songs over innovative music..

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