to be in / out, trendy, “it” thing, must-have trend, to fall for the hype, believe the buzz, a passing trend, a short-lived fad, sought-after, in demand, to take off, become popular quickly, to revive a trend, to bring back the fashion., brand new, completely new, the latest thing, the newest craze, to endorse a craze, promote a trend, top-notch, first-class, a killer, amazing, to lose appeal, to become unpopular.

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