BANDWAGON, tries to persuade everyone to join in and do the same thing, TESTIMONIAL, uses important person or famous figure to endorse a product, REPETITION, uses repeated words, messages, or pictures to persuade, TRANSFER, uses images to bring up strong emotions in order to persuade , NAME CALLING, uses negative words to create an unfavorable opinion of the competition in the viewer’s mind, COMPARE AND CONTRAST, convinces viewers that one product is better the other, although no real proof is offered, LOADED WORDS, uses words that will make people feel strongly about someone or soesomething.

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