Power of three - “The advert is powerful, emotional and impossible to forget.”, Rhetorical Question - “Should a supermarket really profit from a war that killed millions?”, Emotive Language - “The soldiers’ heartbreaking sacrifice is used to peddle chocolate.”, Say Again (Repetition) - “It feels respectful, it feels sincere, it feels honest.”, Anecdote - “When I first watched the advert with my family, I noticed my grandfather, a former soldier, moved by the scenes of young soldiers finding friendship with each other before being enraged when it became clear this was actually an advert to promote a supermarket., Exaggeration - “This was the most controversial advert the world has ever seen!”, Direct Address - “You need to think about how the advert makes you respond to history.”, Undermine the Opposing View - “Although some people say it’s a beautiful advert, they overlook how it turns tragedy into marketing.”,

Persuasive Language

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