Propaganda , Media that uses carefully-crafted messages to manipulate people’s actions and beliefs. It has one purpose, and one purpose only: to persuade you. Usually biased information presented with bad logic and appeal to emotion, Name-Calling, Using negative words and bad names to create fear and dislike for people, ideas, or institutions. Can be verbal or visual, Glittering Generalities , Use of simple, clever slogans that appeal to peoples’ emotions. These general statements are easy to remember but hard to verify because they offer no facts., Transfer , Uses your feelings about one thing to get you to feel the same way about something else. Transfer can use a positive image to persuade you to like something or a negative image to persuade you to dislike something., Testimonial , Involves celebrities or other respected people endorsing, or officially supporting, a product or idea, Bandwagon , Describes people choosing to go along with the rest of the crowd. Creates the impression that there is widespread support for a thing or idea., Fear , Playing on audiences fear to accomplish goal or gain support, Euphemism , mild or indirect word or expression substituted for one considered to be too harsh or blunt when referring to something unpleasant or embarrassing, , Bandwagon, , Transfer, , Fear.

Propaganda Techniques

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