PRODUCT, The goods or services offered to satisfy customer needs and wants., PRICE, The monetary value customers exchange to acquire the product or service., PROMOTION, Marketing communication activities designed to inform, persuade, and influence customer purchase decisions., REFUND, he repayment of the purchase price to a customer who is dissatisfied with a product or service., FINANCE, The management of large amounts of money, including activities such as investing, borrowing, lending, budgeting, and forecasting., CUSTOMER VALUE, Focuses on understanding what the customer truly desires, rather than just what the company produces., TESTIMONIAL, A written or spoken recommendation from a satisfied customer affirming the performance, quality, or value of a product or service., MERGERS AND ACQUISITIONS, he area of corporate finance dealing with the consolidation of companies or assets through various types of financial transactions., FRANTICALLY, In a hurried, excited, or disorganized manner, often driven by fear, anxiety, or urgency., COHERENT, Logically connected, DILUTION, The process of adding solvent to lower the concentration of solute in a solution, DEVIATION, A turning away or departure from; a divergence, SAVVY, Knowledgeable.

Unit 6

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