Have you ever bought something in no-frills packaging?Did it influence your expectations about the product?, Do you associate luxurious design with higher quality? Can you think of a time when that assumption was wrong?, Is there a brand that functions as a status product in your social circle?, What gives a product an aura of credibility for you — packaging, price, endorsements, scientific language?, Have you ever participated in market research?, When you see luxury products, do they boost your motivation — or reduce your self-esteem? Why?, Which matters more to you personally: functionality or symbolic value?

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