competitive edge, a benefit over competitors, an uphill struggle, a difficult task, came to prominence, became important or well-known, highly influential, very able to affect how someone thinks or behaves, at the expense of, one thing suffers because of another, course of action, things you choose to do in a situation, give rise to, make something (often unpleasant) happen, across the board, involving everyone or everything in a place or situation.

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