Repetition, By repeating letters, words and phrases the author can reinforce an argument and ensure that the point of view being made stays in an audience's mind. Makes the audience perceive the repeated claim as more credible simply because it feels familiar, ‘Now is the time to make real the promises of democracy. Now is the time to rise from the dark and desolate valley of segregation to the sunlit path of racial justice. Now is the time to lift our nation from the quick sands of racial injustice to the solid rock of brotherhood.’, Those less familiar with a topic, who value the reinforcement of an idea, Anecdotes, Storytelling. To engage an audience emotionally and make abstract or complex concepts more relatable, by grounding information in real-world human experiences, A story, memory, flashback or real world experience., Those who are driven by connection and connect with personal stories and experiences, Evidence, Very persuasive as it makes the reader see the author as knowledgeable and the argument as more logical or reliable, Statistics, facts, research findings, expert opinions, Experts, Trust-Based Individuals, Emotive Language, Expressive language that evokes emotion., ‘My heart was filled with warmth and awe’, Emotion-Driven Audiences: Those who respond to emotional appeals, Hyperbole, To grab the reader's or listener's attention through extreme exaggeration. It is used to emphasize a specific point, heighten emotional impact, or inject humor into a statement, rather than being taken literally, "If we don't act on climate change today, our children will inherit a burned-out, barren wasteland." ‘There are a million reasons to believe this…’ ‘There are a million reasons to believe this…’, Audiences driven by emotion, excitement, and relatability. Those who respond to bold feelings and claims., Rebuttal, Acknowledges the other side, gives you the ability to dismantle a different viewpoint to solidify/defend your own, ‘The opposing side states that…’, Logical individuals who seek to assess and understand both sides, Rhetorical Questions, Questions that do not require and answer and are asked for effect only. They engage the audience and encourage them to consider the issue and accept the author's answer, or imply that the answer is so obvious that anyone who disagrees is foolish., ‘Does the cost of university for students today sound reasonable to you?’, Active Participants or independent thinkers who enjoy reaching conclusions themselves.

Persuasive Techniques

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