The ____ approach believes that everything psychological is at first biological. It suggests that all our thoughts, feeling and behaviours have a ____ basis, and are determined by either genetics, ____ factors or neurochemicals. This approach uses scientific methods such as ____ scans and twin studies, and can be used for real life applications such as the development of ____ treatments. However, this approach is ____ as it believes we have no control over our behaviour. In addition, this approach is ____ as it reduces our behaviour to the outcome of the actions of genes and other biological processes. The ____ approach suggests that all behaviour is ____, and is only interested in studying behaviour that can be ____ and measured. This approach believes that there is little difference between how animals and humans learn, and use ____ studies to try and maintain control and objectivity in research. The approach suggested learning occurs through ____ and ____ conditioning, supporting it with empirical evidence such as Pavlov, and Watson and ____. A strength of this approach is that it has real life applications such as informing systematic desensitisation in ____ of phobias. However, some weaknesses are that it neglects the ____ of free will as it argues our behaviour is a result of previous conditioning, as well as using animals for many studies. Using animals is a weakness because they are different cognitively and physiologically to humans therefore it is difficult to ____ the research to humans behaviour. ____ suggests that behaviour is learnt through observation and ____ of others, which means the learning may occur indirectly. However, imitation only occurs if behaviour is seen to be ____. This approach suggests that mediating ____ factors play an important role in observational learning - these include attention, ____, reproduction and motivation. Lab studies such as Bandura's ____ experiment have been used as empirical evidence to support the approach, however these studies lack ____ validity. Strengths of this approach include its ability to explain differences in behaviour between ____, and the influence of ____ on aggressive behaviour. The ____ approach believes that internal ____ processes can, and should, be studied ____. These can be studied indirectly by making inferences about what is going on based on ____. The information ____ approach, which compares the human mind to a ____, is a large part of this approach. The cognitive approach uses mainly scientific methods, such as lab experiments (e.g. ____, but this means that the studies lack ecological validity. It is also ____ as it does not take into account emotions and motivation which influence the processing of information and ____.

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